For more than 15 years, I’ve carried a vision: to create a GPS telematics platform designed by someone who truly understands the transportation industry. With over 25 years of hands-on experience in trucking and fleet operations, I’ve seen firsthand what fleet owners need to run safer, more efficient, and more profitable businesses.
Throughout my career, I’ve worked closely with drivers, dispatchers, fleet managers, and business owners. I know the challenges they face—because I’ve lived them. From safety compliance to real-time vehicle tracking, from fuel management to driver behavior insights, I understand exactly what tools make a difference in day-to-day operations.
That’s why this platform exists. It’s built with a deep understanding of the industry and a commitment to innovation. Our mission is simple:
Provide fleets with the technology they need to operate smarter, safer, and more efficiently—without the complexity or clutter of traditional systems.
Driven by experience. Built with passion. Designed for the real world of transportation.
Who we are
Why We Started
In every role I’ve had — from dispatch to operations, from managing drivers to coordinating maintenance — one thing remained constant: the tools available were often cumbersome, disconnected, or designed without the practical insight of someone who’s lived in this world. As a fleet owner, you don’t just want data. You want actionable insights — real-time visibility, predictive risk alerts, and tools that help keep your people safe while maximizing productivity.
Our Mission
We built this platform with one core mission: to empower transportation companies to run safer, smarter, and more efficiently. We’re not just another GPS solution. We’re grounded in decades of real-world transportation experience, so everything we build is created with you — the fleet owner — in mind.
What Makes Us Different
Operator-Centric Design: Because we’ve worked in operations ourselves, we understand what matters to you — not just metrics, but meaningful information.
Safety First: Our top priority is protecting your people. We deliver tools to identify risky driving behaviors, monitor live status, and encourage a culture of safety.
Efficiency Built In: Fleet management isn’t just about tracking — it's about optimizing. We provide insights that help save fuel, reduce idle time, and streamline routes.
Scalable and Customizable: Whether you run a small regional fleet or a large nationwide operation, our platform is built to scale and adapt to your business.
Trusted by Industry Veterans: Our leadership and product team come from the same background as you — years in logistics, operations, and transportation. That’s what gives us real insight.
Our Vision
Looking ahead, we envision a world where every fleet — big or small — has access to powerful, intuitive, and affordable telematics tools. Tools that don’t just track, but help guide decisions, reduce risks, and support growth. We want to be the partner that helps you run your fleet with confidence, clarity, and care.